Silicon Angle – Banks, retailers, Google, the NSA, they all lover their data. But one of the more intriguing use cases for Big Data involves the gambling industry, a sector that’s so reliant on number crunching and intelligent prediction that it’s been left with little choice to grab a hold of its masses of data and exploit it to the max. The first adopters of Big Data in the betting game were, unsurprisingly, the bookies themselves. UK bookmaker Paddy Power‘s experience is one that mirrors that of many leading betting sites, when the rise of online gambling meant that it…