As sports betting operators gear up for the fiercest marketing battle during this year’s Super Bowl, going as far to sell out FOX’s ad capacity well in advance of the event, Charles R. Taylor, professor of marketing at the Villanova University School of Business, is available to discuss breaking news about advertisers ahead of game day. He has some predictions about what we may see on Super Sunday. First, while a few advertisers may attempt to stand out with brand activism messages, we will see less emphasis on controversial social messages than in other recent Super Bowls. With a 30…

Australian betting operator Tabcorp has found itself in hot water over a 2015 promotion that offer rewards to new accounts. Sydney’s Downing Centre Local Court found the gambling operator guilty of three counts of illegally luring punters to open accounts, skynews.com.au reported on Friday. The promotion in question was published in a newspaper and online in August 2015 and offered bonus bets as well as other rewards as inducements, according to the news outlet. Government outlaws bookmakers to publish ads tempting residents in New South Wales with enticements to gamble or open betting accounts.Tabcorp, which has denied the offences, will…