In a market place where ‘more’ is frequently seen as better, Fortune Frenzy’s minimalist presentation stands out as a break from the norm. Reflecting the changing shape of the online gaming industry, Fortune Frenzy is clearly targeted at the handheld sector. It has been estimated that as much as 40% of all online gambling activity will be taking place over smartphone or tablets before the end of the decade. With that direction of travel likely to continue over the longer term, singling out that market for attention and emphasizing simplicity as a selling point looks like a winning strategy. The Fortune Frenzy website…