Gaming Intelligence – Paddy Power is preparing to roll out a revamped version of its real-money sportsbook offering on Facebook, with a new version of the product set to go live in April. The Paddy Power In-Play! app first launched in August last year, making it the first sports betting app to go live on the social network. However, the operator’s managing director for online Peter O’Donovan explained that uptake of the product has been “limited” so far. “It was the first of its kind, and we continue to refine the overall product proposition to make sure it resonates with…

From yNet News- World’s biggest social network hires PR firm in Jewish state in bid to strengthen its brand among user, attract more developers and advertisers. Facebook is launching official operations in Israel : The company has hired the Shalom TELAVIV public relations firm, owned by Zamir Dahbash and Rinat Friedman, to serve as its media advisor in Israel as part of the social network’s future activities in the country. The Israeli office will work with the company’s PR personnel in Facebook’s headquarters in London, which is responsible for the company’s activity in Europe and the Middle East. This is…

From iGaming Business – Facebook’s quarterly financial results have been boosted by a surge in mobile advertising at the social networking website. Facebook said that mobile revenues of $656m (€505m) represented 41% of advertising revenues in the second quarter of 2013, which was up from 30% in the previous quarter. Total advertising revenues, representing 88% of Facebook’s total sales, jumped year-on-year by 61% to $1.6bn to generate a net profit of $333m in the three months to June 30, reversing a loss of $157m a year ago. “We believe this rapid growth is driven by our unique ability to target…

From iGaming Business Social networking website Facebook is reportedly considering expanding its operations in the mobile gaming sector. According to Techcrunch, Facebook has been working with a number of small mobile game developers after generating more than $100 million (€76.75 million) per quarter from virtual currency transactions inside social games. The website has not yet been able to replicate such success on mobile devices due to the 30 percent cut that smartphone app store owners Apple and Google take on digital transactions. Techcruch reported that mobile gaming development would give Facebook a new source of direct revenues to supplement advertising…

A few years ago, declining a FarmVille request on Facebook or not knowing of Restaurant Story was akin to committing social harakiri. That no longer seems to be the case. Figures from metrics tracking firm SuperData, which were out recently, reveal that social gaming is on the decline. Their data shows that the total number of monthly active social gamers have dropped below 200 million for the first time in over a year, down by 10 million users in March in comparison to February. It even noted that revenues from social gaming had fallen. Almost on cue, Electronic Arts (EA)…