Coral has launched its first in-house omni-channel in the form of ‘Wild Magic’, with the bookmaker confirming that a series of other new titles will also be hitting the market in the near future. Available to access via desktop and mobile, Wild Magic is the first game to have been developed by Coral’s studio in Manchester, UK under its CR Games brand. The launch will confirm Coral as the first bookmaker to design and build its own omni-channel game across all retail, social, mobile and desktop channels. Already available in Coral’s networking of UK betting shops and within the firm’s…

iGaming Business – The UK’s Advertising Standards Authority (ASA) has banned a television from UK bookmaker Coral after complaints that it linked gambling to seduction. The ad features two men reading a newspaper and discussing horseracing in a barber shop before music starts to play and a woman dressed as a jockey walks in. As she walks past the men, she stops close to one’s gaping jaw with her whip while other men in the shop stare at her. A voice-over then states, ‘Get ready for today’s great offer,’ with the woman holding up a sign bearing the odds for…

iGaming Business – UK bookmaker Coral is to join forces with California-based social and mobile games developer Ruby Seven Studios to launch new social gaming applications for customers around the world. According to the Mobile-ent.biz website, Coral said the new partnership will allow it to develop a network of social gaming customers and followers for its various slots and gaming brands. The first title to be developed under the joint effort will be Coral’s land-based game ’The Magician’ and ‘The Magician Triple Pots’. The new titles will be launched in social games alongside a number of other titles, including Coral’s…

iGaming Business – UK bookmaker Coral has completed the acquisition of multi-games provider Cool Games in an effort to further strengthen its interactive business. According to the Intergameonline.com website, the deal will include a library of exclusive gaming titles and an additional partnership that will deliver two social gaming applications. Angus Nisbet, gaming director at Coral Interactive, said that the company had recorded an increase in demand for multi-channel gaming and the purchase of Cool Games would help to boost its own service offering in this sector. “Since the launch of Coral’s digital platform just over a year ago, the…