The Cheltenham Festival is known as being one of the biggest horse racing events in the horse racing calendar and is only second to the Grand National in race prize money in the United Kingdom. The festival hosts several Grade I races, which happen to be some of the most prestigious in horse racing. The Grade I races include the Champion Hurdle, the Stayers’ Hurdle, the Queen Mother’s Champions Chase and the Cheltenham Gold Cup. The highlight of the week is considered to be the Gold Cup, which also happens to be the most valuable non-handicap chase in Britain. The…

Calvin Ayre – While it didn’t quite the reach the initial £500 million estimates being thrown around last week, the Cheltenham Festival still proved to be a gold mine for UK bookmakers, both in terms of betting handle and customer acquisitions. That’s how big the four-day horse racing festival has become in the UK. Throughout the week, more than £250 million in bets were taken, a staggering figure that was compounded even more by the boost in new customers bookmakers were able to acquire during the entire week. It figures that with 67,814 attendees on the final day alone, Cheltenham…

The highlight of the National Hunt calendar, Cheltenham Festival, takes place between Tuesday 11th and Friday 14th March and you can make the most of the action with bet365’s excellent Horse Racing offers. The bet365 Price Promise will apply to all races televised live on Channel 4 throughout the Festival, with prices constantly updated from 10am each day to ensure that the best price is offered on every horse running. So you can place your bets safe in the knowledge that the bet365 price is the best price. At bet365 you also have the chance to earn risk free bets…

Sky Bet, the online gaming subsidiary of UK pay-television broadcaster BSkyB, has agreed a deal to sponsor the opening race of the next five editions of the Cheltenham Festival horse racing event. Under the five-year deal, the first race of the annual event will be known as the Sky Bet Supreme Novices’ Hurdle. The deal is Sky Bet’s first major sponsorship involvement at the Cheltenham Festival. In addition, Sky Bet will also sponsor two Grade Two novices’ hurdles on ‘The Road to Cheltenham’ a series of races leading up to the Festival. The Sky Bet Novices’ Hurdle will take place…