The Nevada Gaming Commission has approved the world’s largest land-based gaming firm, Caesars Entertainment Corporation, plan to establish the Caesars Growth Partners LLC venture. Las Vegas-based Caesars Entertainment revealed in April that majority shareholders Apollo Management LP and TPG Capital LP each intend to contribute $250 million towards the new enterprise, which is to be headed by Mitch Garber, Chief Executive Officer for Caesars Interactive Entertainment Incorporated. The trio of companies will then hold a 70% share in Caesars Growth Partners and control of the Caesars Interactive Entertainment subsidiary, Planet Hollywood Resort and Casino in Las Vegas, interests in a…

From Las Vegas Review Journal The Empire put a hit on the Mafia and buried the farm. Two years after Caesars Entertainment Corp. perplexed Wall Street by acquiring social gaming operation Playtika, the casino giant has moved past rival Zynga Inc. to the top of the business model. Social casino games are free to play on the Internet, through Facebook and other platforms. Customers have the option of paying a nominal fee — often less than $1 — to acquire thousands of gaming tokens to increase their virtual bankroll. Apparently, those pennies add up. One Wall Street analyst estimated social…

From Technorati Caesars Interactive Entertainment, a subsidiary of the world’s largest gaming company, has acquired the rights and ownership of the World Series of Poker (WSOP) mobile application, according to a press release issued by the company this week. According to Caesars, buying the WSOP mobile app enables it to “expand its presence in free-to-play social and mobile gaming.” The poker app is being developed by a group of 19 Canada-based game developers.  The company’s Playtika division will operate the mobile venture as a free-to-play social game. The WSOP application is available on the Facebook platform, Amazon Kindle, Android, and…