Online gambling company Bwin.party has agreed a three-year digital sponsorship deal with Italian champions Juventus, its fourth partnership with a top European team. Italian media reports suggested bwin.party had also acquired the naming rights to the club’s ground, Juventus Stadium, but there was no confirmation of this. Bwin.party will become a central part of Juve’s promotional activities, as well as being integrated into its various digital and social platforms. Italy is embroiled in a tide of match-fixing allegations but Juve’s link-up with Bwin.party was welcomed by both parties. “Working with the greatest names in football is all part of our…