iGaming Business – Online payments provider Optimal Payments has entered into a partnership with the Borgata Hotel Casino & Spa in New Jersey provide its NETELLER service to the operator’s online gambling customers. Under the deal, the NETELLER service will be available to customers of the BorgataCasino.com, BorgataPoker.com and nj.partypoker.com websites. Users will be able to access their funds through their NETELLER and NET+ Card account, which Optimal Payments said can be used worldwide both online and at point-of-sale. “With Optimal Payments’ NETELLER service, we can increase conversions while delivering an enhanced customer experience, securely and confidently,” Borgata Hotel Casino…

iGaming Business – Income Access, the technology and marketing company that specialises in online affiliate recruitment, has linked up with the Borgata Hotel Casino & Spa resort in Atlantic City, US, to launch BorgataPartners.com. The website will serve as an affiliate recruitment programme targeting New Jersey’s newly-legislated online gaming market. Borgata successfully launched BorgataPoker.com and BorgataCasino.com in November, The poker offering including tournaments and cash games, while the casino site includes slots, blackjack, roulette and video poker. “Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly…