Betway has rolled out a new television advertising campaign to coincide with the start of the 2015-16 English Premier League football season. Due to be broadcast in the UK and Ireland, the campaign has been designed to showcase how the Betway mobile application can help bring fans closer to the action. Created by the Above+Beyond agency, the campaign highlights the markets on offer from Betway, as well as the operator’s ‘Insider’ blog that gives customers betting tips and advice. UK pay-television broadcaster Sky will feature the adverts during domestic league and cup games on its Sky Sports service, while commercial…

If you see yourself as a serious gambler, it’s probable that you bet on sports, other activities or poker, as all these things require judgement. Logic has it that if you play games of chance over a long period, you’ll lose. So games like bingo, slots games and casino games all have a house edge which dictates that – if you play on long enough – you’re sure to lose out. It’s the law of probability on which casinos are built. With poker tournaments, however, and with all forms of gambling on sports, there’s a far greater degree of judgement,…