Gambling 911 – Not the best timing as the FIFA World Cup is set to begin this week but BetFred.com customers from variously countries across the globe were advised this weekend they can no longer bet online with the company. BetFred.com has opted to pull out of the German and Canadian markets as well as a host of other countries including the Ukraine. An email sent out to these customers advised that they have 30 days to withdraw any funds they have on the site.  The new policy applies to both new and existing customers. BetFred.com was encouraging affected customers…

iGaming Business – UK bookmaker Betfred is to review its £5 million (€6.1 million/$8.4 million) ad account with the BJL advertising and PR agency after an internal realignment of the brand. According to the Campaignlive.co.uk website, the bookmaker has begun a tender and has hired agency intelligence provider Creativebrief to manage the process. BJL, which has worked with the bookmaker since 2011, has been asked to repitch as part of the review. Chemistry meetings are due to be held in early June and pitches will take place in July. A winner is expected to be announced around July 7. The…

Calvin Ayre – The eyes of the horseracing world are quite rightly fixated on Cheltenham, but the world’s greatest National Hunt horse race is just around the corner, and Betfred is going to be a name you will see quite a lot during the biggest horse racing date in the calendar. The Manchester outfit has signed a three-year deal to be the ‘Official Betting Partner’ for the Crabbie’s Grand National Festival in April. Fred Done, and his band of merry men and women, will sponsor three races at the three-day meet at Aintree: the Betfred Bowl Steeple Chase on the…

iGaming Business – UK bookmaker Betfred has agreed to become a sponsor of the Grand National Festival UK horseracing event. The three-year deal will run from 2014 through to 2017, according to The Drum website. Betfred will sponsor three races at the Festival, which is held at Aintree Racecourse on an annual basis. The races included in the deal comprise the Betfred Bowl Steeple Chase on opening day, the Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies Day and the Betfred TV Handicap Steeple Chase on Grand National Day. John Baker, Aintree and north-west regional director for Jockey Club Racecourses,…

From iGaming Business   After launching a new mobile casino solution four months ago in partnership with Playtech Limited, land-based and online operator Betfred has announced that the platform has gone live with an in-house sportsbook. Betfred revealed that the launch of its new mobile sportsbook follows 18 months of work from its 25-member development team located at Manchester’s Sharp Project. “It’s an exciting time for all of us but, most important, our customers will see a real difference,” said Andrew Daniels from Betfred. “Having our own platform will enable us to develop new products in-house and have the best…