iGaming Business – Online gaming company Bet365 has agreed a long-term deal to become a new headline sponsor of the Hennessy Heritage Festival UK horseracing event. Although the length of the deal was not disclosed, Bet365 did confirm it would sponsor 13 races across the three-day programme – including the Grade Two Long Distance Hurdle. The news comes shortly after fellow sponsor Hennessy also extended its deal with the event by a further three years. This year’s event at Newbury will run from November 28-30. SOURCE