Tag: BBH Ladbrokes advertising
BBH clinches Ladbrokes advertising contract
January 20, 2014
iGaming Business – UK bookmaker Ladbrokes has appointed advertising agency BBH London as its advertising partner with the aim of developing a new marketing strategy. The contract awarding follows a pitch progress instigated by Ladbrokes as it looks to develop its brand in both the retail and digital markets. The appointment will cover advertising across all platforms. The announcement comes shortly after Ladbrokes confirmed its advertising contract had been put up for review following the ending of an agreement with creative agency Sapient Nitro, as reported by iGaming Business. The new appointment will signal the end of a current campaign…