iGaming Business – The UK’s Advertising Standards Authority (ASA) has banned a number of 888 Holdings advertisements about the online gambling operator’s ‘VIP’ and ‘High Roller’ services. The regulator upheld a complaint from Rational Entertainment Enterprises, which trades as online poker operator PokerStars, about various claims made in the adverts. Referring to the 888 VIP membership on 888casino.com, the website banner adverts stated that it was ‘the best VIP program around’, ‘the best VIP promotions anywhere’, ‘our VIP promotions are simply the best!’ and ‘with hospitality second-to-none’. The adverts also claimed 888 High Rollers customers would ‘enjoy the best benefits,…