Mumbrella – A new anti-gambling campaign uses children to get across the message that they are being bombarded with pro-betting TV ads The Victorian Responsible Gambling Foundation campaign – by McCann Melbourne – launches the fictional brand of KidBet. The ad comes months after a backlash against the pervasive Tom Waterhouse ads which also saw the brand, fronted by Waterhouse, integrated into sports programs on the commercial networks. The campaign is part of the Foundation’s new ‘Gambling’s not a game’ strategy which includes an education program for schools, parents and teachers; a responsible gambling program for sporting clubs; a guide…