iGaming Business – The UK’s Advertising Standards Authority (ASA) has order Irish bookmaker Paddy Power to withdraw an advert that offered betting odds on the outcome of the ongoing murder trial of Paralympic athlete Oscar Pistorius. The decision comes after the ASA said it had received an “unprecedented” number of complaints, an amount widely reported as 5,200 individual complaints. Following the large amount of complaints, ASA chairman Lord Smith has taken the unusual step of demanding that the advertiser withdraw the advert from circulation pending the outcome of the investigation. In exceptional circumstances, ASA procedures under the Advertising Code enable…