The Hill – Geoff Freeman, the AGA’s president and chief executive, said bulking up in staff and consulting are part of his plan to create a more aggressive casino trade association that can operate outside of the Beltway. “It’s part of a big shift that we are making. We are becoming a more proactive group that is working to define the image of the gaming industry. It’s less about legislation and more about defining the image of this industry, not in just Washington but in the states as well,” Freeman told The Hill. That includes bringing on Jim Messina, President…