Tag: Advertising Standards Authority Ireland
Irish regulator bans Paddy Power’s Pistorius ad
April 25, 2014
iGaming Business – The Advertising Standards Authority Ireland (ASAI) has ruled that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius was “offensive” after it breached several rules. The campaign referred to the outcome of a trial in which Pistorius is accused of murdering his girlfriend, Reeva Steenkamp, in February 2013. The advert offered the opportunity to bet on the outcome of the trial and stated punters that placed a bet could access a special money-back offer. The advert stated: “IT’S OSCAR TIME. MONEY BACK IF HE WALKS. WE WILL REFUND ALL LOSING BETS ON THE…