Tag: Advertising Standards Authority
Advertising Standards Authority bans Coral TV ad
iGaming Business – The UK’s Advertising Standards Authority (ASA) has banned a television from UK bookmaker Coral after complaints that it linked gambling to seduction. The ad features two men reading a newspaper and discussing horseracing in a barber shop before music starts to play and a woman dressed as a jockey walks in. As she walks past the men, she stops close to one’s gaping jaw with her whip while other men in the shop stare at her. A voice-over then states, ‘Get ready for today’s great offer,’ with the woman holding up a sign bearing the odds for…
ASA Says Paddy Power ‘Made Joke’ Out of Domestic Violence
Gambling 911 – The Advertising Standards Authority (ASA) has banned Irish online bookmaker from ever promoting bets on the Oscar Pistorious trial.Some 65 complaints were considered after the controversial betting firm began taking wagers on the outcome of the paraplegic runner Pistorius’ murder trial. The South African fatally shot his model girlfriend Reeva Steenkamp but claims he did so by accident out of fear an intruder had entered through a bathroom window. The company made matters worse by featuring Pistorius as an Oscar statuette during the Academy Awards with a caption that read: “money back if he walks”. The ASA…
UK’s Advertising Standards Authority says Paddy Power advert breached rules
iGaming Business – The UK’s Advertising Standards Authority (ASA) has concluded that an advert campaign by Irish bookmaker Paddy Power featuring Paralympic athlete Oscar Pistorius breached rules and brought advertising into disrepute. The campaign referred to the outcome of a trial in which Pistorius is accused of murdering his girlfriend, Reeva Steenkamp, in February 2013. ASA said the advert drew a record 5,525 complaints, as reported by iGaming business. The advert offered people the chance to bet on the outcome of the trial, with the advert featuring an offer for those that place a bet. The advert appeared in the…
Advertising Standards Authority orders Paddy Power to withdraw advert
iGaming Business – The UK’s Advertising Standards Authority (ASA) has order Irish bookmaker Paddy Power to withdraw an advert that offered betting odds on the outcome of the ongoing murder trial of Paralympic athlete Oscar Pistorius. The decision comes after the ASA said it had received an “unprecedented” number of complaints, an amount widely reported as 5,200 individual complaints. Following the large amount of complaints, ASA chairman Lord Smith has taken the unusual step of demanding that the advertiser withdraw the advert from circulation pending the outcome of the investigation. In exceptional circumstances, ASA procedures under the Advertising Code enable…
ASA bans 888 Spider-Man ad
From iGaming Business The UK’s Advertising Standards Authority has banned an advert for online gambling operator 888 Holdings that featured images of comic book superhero Spider-Man. The regulator upheld a complaint that the online advert, which was presented in a comic book style format and included a reference to ‘The Amazing Spider-Man’, could appeal to those who are under the legal age to gamble. “The ASA understood members had to confirm they were aged 18 or over before they could register to play the game,” the regulator said. “However, we noted the ad appeared on the website, which was accessible…