iGaming Business – Two thirds of the British public are concerned about the amount of advertising for online gambling, according to new research by digital marketing firm IgnitionOne and polling organisation ComRes. The ‘Betting on Digital’ report polled over 2,000 people, 604 of which are active or previous online gamblers, and conducted interviews with 11 senior marketers in the sector. The majority of marketers interviewed in the report placed great emphasis on the need to target the right audience, while the perceived success of this among the public is limited, with just 21% stating that advertising for online gaming targets…

iGaming Business – UK bookmaker Betfred is to review its £5 million (€6.1 million/$8.4 million) ad account with the BJL advertising and PR agency after an internal realignment of the brand. According to the Campaignlive.co.uk website, the bookmaker has begun a tender and has hired agency intelligence provider Creativebrief to manage the process. BJL, which has worked with the bookmaker since 2011, has been asked to repitch as part of the review. Chemistry meetings are due to be held in early June and pitches will take place in July. A winner is expected to be announced around July 7. The…