Tag: ad account
Betfred to review £5m ad account
June 2, 2014
iGaming Business – UK bookmaker Betfred is to review its £5 million (€6.1 million/$8.4 million) ad account with the BJL advertising and PR agency after an internal realignment of the brand. According to the Campaignlive.co.uk website, the bookmaker has begun a tender and has hired agency intelligence provider Creativebrief to manage the process. BJL, which has worked with the bookmaker since 2011, has been asked to repitch as part of the review. Chemistry meetings are due to be held in early June and pitches will take place in July. A winner is expected to be announced around July 7. The…