Experts in online and mobile gambling, SuperCasino, have responded to new reports on the growth of mobile app gambling in the UK market since 2012. Two recent studies on the UK gambling market have revealed that mobile betting is leading a number of changes in the UK gambling industry, with a huge growth in revenue seen between 2012 and 2013, reports Casino.org.
A report from the UK Gambling Commission reveals that 55% of UK residents gambled in the four weeks before they were surveyed in 2013, with 60% of men and 50% of women gambling at least once a month and most respondents playing once a week.
According to another report, one of the UK’s leading betting companies has seen such as fast growth in mobile gambling, in particular, that mobile players now make up 33% of their turnover. This number demonstrates a sharp increase in players engaging in online and gambling via mobile devices, with the number rising from 26% in 2012 and predicted to reach over 40% by the end of 2014. The same company reports that year on year revenue for mobile gambling increased 298 between 2012 and 2013.
Sean Bowen, Push Technology CEO, said: “Smartphones can now deliver the services required to allow customers to bet on the move. We carry them everywhere and therefore can bet at anytime, anywhere. There are more people with mobiles than PCs.” SuperCasino, a leading online casino based in the UK, has responded to these forecasts for the future of mobile gambling. A spokesperson for the company said:
“The gambling industry has always one that’s open to technological shifts, and mobile betting seems to simply be the next step in the evolution of the online gambling world. It’s unlikely that this will have any negative effect on other sectors such as online and land-based casinos, and many companies, like SuperCasino, have been keen to provide players with as many options as possible. Right now, this means mobile gambling apps, which are fast becoming one of the most popular methods for players in the UK as well as other countries around the world.”
With live roulette games broadcast on Channel 5 and Sky channel 862, Super Casino is the longest running and most popular online TV casino in the world. Famous for providing a realistic gaming experience online, Supercasino.com offers games to suit a variety of tastes, including roulette, blackjack, card games, table and video poker as well as a selection of slots and arcade games.
