Spreadbetting firm Sporting Index Group has announced that its Sporting Solutions business-to-business software and data services division has added horse racing in-play betting to trading and pricing offering.

Utilized by a wide range of partner operators including WilliamHill.com, Skybet.com, YouWin.com and BetFred.com, Sporting Solutions’ service enables bookmakers to outsource their in-play betting odds via a single integration to its cloud-based Connect Platform.

Sporting Solutions stated that its new horseracing product includes an early pricing ‘tissue’ service for the previous day’s events alongside ‘solid and responsive morning prices, show prices, results, derivatives and Racing Post content’.

“To maximise the profitability of horseracing, it is our belief that you need market-leading algorithms and industry knowledge overlaid with trading expertise,” said Ronnie Whelan, Business Development Director for Sporting Solutions.

“That fits perfectly with the ethos of Sporting Solutions and is the reason why we have launched this product.

“In recent years a number of operators have taken the decision not to invest in their trading teams, which has led to prices being based on the offerings of illiquid exchanges. This is not sustainable and will lead to a continued cycle of declining margin, poor customer service and a stale product offering.”

Read more on horse racing in-play betting at iGaming Business.