From iGaming Business – Sports betting solutions provider SBTech has struck an exclusive deal with Genting Alderney, a subsidiary of Genting International, as part of a move to penetrate the US land-based market.

Under the terms of the deal, SBTech will provide the Genting group with a complete turnkey sports betting solution for its new project on board 6,000-capacity cruise ship, the Bimini SuperFast Ferry. The vessel, which will sail twice daily between Miami and Resorts World Bimini in the Bahamas, will feature restaurants, bars and a sportsbook installed by SBTech.

The SBTech turnkey sport betting services will include the provision of over 10,000 live events monthly displayed in the sports bar via intuitive self-service betting terminals, a customer service agent-manned cashier, and SBTech’s HTML5 tablet- and smartphone-compatible mobile betting platform.

Peter Nolan, Genting Alderney managing director, said: “It’s exactly the kind of turnkey approach we’ve been looking for, one that will impress and entertain Bimini SuperFast passengers.”

The deal comes shortly after SBTech struck similar land-based partnerships with Xhoilotto in the Albanian market MaxBet in Serbia.