Sky Bet, the sports betting division of TV conglomerate Sky, has posted a 20% year-on-year rise in gaming revenue to £32 million (€37.9 million/$51.9 million) for the three months until the end of September 2013.

In an interim financial report for the first quarter of the new financial year, Sky Bet said that the figures had been achieved despite unfavorable results at the start of the 2013-14 football season.

“Net revenue growth was 20% as the sports results weren’t favorable,” Sky Bet managing director Richard Flint told the Yorkshire Post newspaper. “We grew our user numbers by more than 20 per cent.”

According to Flint, half of the increase was due to taking market share from rivals. “Ladbrokes and some of the smaller players aren’t growing as well,” he added. Mobile has also helped to increase sales, and the recently re-launched Sky Bet mobile phone app has already processed more than one million bets.

Sky Bet has more than one million active customers and attracted half a million new customers over last year. Sky Betting and Gaming is in the process of taking on about 50 new members of staff to boost overall numbers to more than 500 at its headquarters in Leeds, UK.

Read more about the gaming revenue increase at Sky Bet at iGaming Business