iGaming Business – French online betting and gaming operator PMU has signed a four-year extension to its sponsorship deal with Ligue 1 football champion Paris Saint-Germain.
The operator has been a partner of the football club since 2011 and will take on a wider brief under the terms of the extended deal.
The new sponsorship agreement will now additionally cover PSG’s handball and women’s football teams.
PSG rounded off its second-consecutive Ligue 1 title triumph on Saturday with a 4-0 win against Montpellier – a record 27th win in a season of top-flight French football.
Philippe Germond, chief executive of PMU, said: “These results are the fruit of a genuine requirement of performance and excellence. Paris Saint-Germain has the means to achieve its objectives and develops the projected ambitions of PMU.”
