iGaming Business – Irish bookmaker Paddy Power has revealed to investors that it is on the verge of adding a new ‘cash-out’ option to its online gambling service.
According to the Irish Independent newspaper, the cash-out service is one of a number of new technology innovations the bookmaker is planning to launch.
The new service would allow customers to cash in on their bet before a sporting event has finished.
Betting exchange, casino and sportsbook operator Betfair was the first company to offer a cash-out service, an option that has become very popular amongst its customers.
“In November we’ll be releasing the first of our cash-out products as well, which would be on football betting, and we expect that to launch over the next week or two,” Paddy Power’s managing director of online, Peter O’Donovan, told investors.
