At the online gaming site associated the Foxwoods Casino, customers can play nearly every game and buy credits that build up reward points for merchandise and hotel stays at the real property. One thing they cannot do, at least for now, is wager real money.
Foxwoods and its local rival, Mohegan Sun, the two biggest tribal-owned casinos in the United States, each have launched websites in case Internet gambling is legalized at the federal level or in their home state of Connecticut.
While prospects for changes to the law remain uncertain, the casinos have found the sites offer value as marketing tools for the giant resorts, sources of market data through user registrations and, at least in the case of Foxwoods, revenue through credit purchases.
“What we’re finding is that it’s actually a useful tool for building a database, getting our brand out there and connecting people to the property,” said Rodney Butler, chairman of the Mashantucket Pequot Tribal Nation, which owns and operates Foxwoods.
Foxwoods launched its “online casino” in January, through a partnership with GameAccount Network, and Butler said about 50,000 users have set up accounts. Users can buy credits to play longer or gain access to exclusive games. The credits add to reward points for use at stores, hotels and restaurants at Foxwoods.
Mohegan Sun teamed with Bally Technologies to begin offering online poker more than a year ago. It doesn’t sell credits for money, but users can compete for hotel stays and gift vouchers. Chuck Bunnell, a spokesman for the Mohegan Tribe, said there is strong interest in the site and it has helped measure who likes to play and when.
You can read more on the success of the online gaming site for both Foxwoods and Mohegan Sun when you visit Yahoo.