iGaming Business – Sportsbook technology provider Offside Gaming has expanded an existing sportsbook and mobile partnership with Worldstar Betting Uganda as part of a move to build a presence in the African market.
Under the partnership, the two companies have worked together to develop mobile and desktop solutions for Worldstar’s betting shops.
For the project, Offside Gaming developed a specific version of its mobile website to support Opera Mini, a browser that is used on many mobile devices in the region.
Offside Gaming has identified the African market as one of potential growth, citing an increase in internet and mobile penetration on the continent in 2013 as its reasons behind plans to boost its presence in the market.
“Stepping in to the African market is a giant leap for us at Offside and we really can’t wait to see it grow,” Offside Gaming’s chief executive officer, Matthew Alexander, said.
“Working with Worldstar Betting Uganda on a more in-depth basis is great and we enjoying learning about this previously unknown market every-day and seeing new trends that will be invaluable to us both.
“We will be launching a number of projects in Uganda, Nigeria and Ghana in the coming months using retail shop network for transactions and adding mobile, payment systems in coming months.”
Michael Soze, managing director of Worldstar Betting Uganda, added: “We were really surprised by the volumes that we have seen in the first few weeks trading in Uganda.
“There is a massive appetite for sports betting generally and we are looking forward to getting more projects launched in the African continent generally.”
