A new partnership for sports betting, fantasy sports and online gambling has been forges between the NHL and DraftKings. As part of the agreement, DraftKings will be the official sports betting, fantasy sports, and online gambling partner of the hockey league.

This deal will give DraftKings the ability to use the NHL logo for promotions during hockey season, as well as the playoffs and finals. Additionally, there will be opportunities for DraftKings to work with the leagues digital media platform.

The Chairman of DraftKings stated they “…look forward to collaborating with the NHL… to provide hockey fans with what’s next in sports.” This agreement also opens doors for the operator to work with Turner Sports and the Bleacher Report. For their part, the leagues chief business officer, Keith Wachtel, said they were proud to work with DraftKings as a valued media partner. He added that the partnership would help “…to develop unique and exciting content for our fans.”

A press release from the NHL website stated that as part of the agreement, DraftKings will provide sports betting information and daily fantasy content for Turner Sports telecasts and Bleacher Report digital channels. That includes the Bleacher Report app.

Other planned integrations include DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial across Bleacher Report channels, including their betting vertical, the most engaged digital sports media brand in the industry.