On Wednesday, the U.S. casino industry explained how NFL Sports Betting could increase viewership, assuming the White House doesn’t end up undermining the sport completely in the years ahead.

According to the American Gaming Association on Capitol Hill, the NFL’s annual revenue may increase by $2.3 billion under “widely available, legal, regulated sports betting.” The findings came from a Nielsen Sports study commissioned by the AGA.

The increased revenue from NFL Sports Betting would come from spending from sports books/casinos on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and “purchasing of products.”

Nielsen Sports found that “NFL revenue impacted by consumption” is projected to increase 13.4 percent, adding an additional $1.75 billion in annual revenue.

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