NFL Deal with 888 – 888 has become the first major operator to forge a deal with an NFL team after confirming it has partnered with the New York Jets.

888 signage has been visible at the Jets’ MetLife Stadium for some weeks, but the deal was only confirmed by the betting company this week. 888 is already licensed and operational in New Jersey, where the Jets’ stadium is located.

888 said its branding will be seen during the Jets games, including within ‘red-zone’ highlights shown on the stadium’s videoboards. 888.com’s sponsorship includes the use of Jets branding and logos in marketing materials as well as adverts distributed during New York Jets game day radio coverage and across the New York Jets digital platforms.

Yaniv Sherman, 888’s head of group commercial development at 888, said the deal will “further strengthen the 888 brand in the US market”.

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