A committee of NFL owners has reportedly given NFL teams the green light to grant sponsorship rights to casinos with sportsbooks.
Teams will not be allowed to advertise sportsbooks or betting sites directly, but the rules change does relax a longstanding stance that prohibited teams from associating with casinos that also offered sports betting in Las Vegas.
According to SportsBusiness Daily, a “team source” said the rules change was announced during a conference call on Monday. The report also claims NFL teams and casinos will be permitted to use one another’s logos in their advertising and promotions.
Furthermore, the rules change will allow casinos and fantasy sports sites that operate sportsbooks to advertise during pre and post-game coverage and during preseason game telecasts.
Teams will be able to accept compensation from casinos and fantasy operators for advertising, but will be prohibited from participating in revenue share deals. Teams will also be permitted sell naming rights to their stadiums.
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