It’s official! The announcement that Caesars is now the NFL casino partner means that the National Football League may have broken down and joined the rest of us in the 21st century!

The multi-year agreement will focus on Caesars utilizing its casino properties and other entertainment resources to provide unique experiences for NFL fans.

Caesars gains exclusive rights to use official NFL trademarks both in the US and UK to promote its casino venues and develop customer engagement strategies around major NFL events such as the league’s showpiece Super Bowl, and the NFL Draft.

In addition, by becoming the NFL casino partner, Caesars will host elements of the 2020 Draft – an annual event where players are assigned to teams across the league – at its Caesars Palace venue in Las Vegas, Nevada. Facilities owned by other companies in the city will also stage sections of the Draft next year.

“Combining the league’s 180m fans with our 55m Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties,” Caesars Entertainment president and CEO, Mark Frissora, said.

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