Online Poker Traffic – With initial revenue numbers for regulated online gambling in New Jersey coming in a bit lower than anticipated, market watchers are wondering if the industry will be able to bulk up enough in January to move in line with expectations. Current online poker traffic trends suggest that they will. Data from the latest Scouting Report – a daily analysis publication produced by PokerScout.com covering the global online poker industry – shows that New Jersey’s regulated online poker rooms are building upon their record-setting traffic levels of last week. While traffic has fallen from the peak set the weekend of January 3rd, the trend line continues to point upward.
Meanwhile, the effectively flat trend lines for Delaware and Nevada present a stark contrast to New Jersey’s steady incline. Nevada continues to face a challenge in generating sustainable player growth. While the market spiked in the weeks following the launch of WSOP.com, traffic levels have now receded to summer levels. It will be interesting to see if the World Series of Poker, which kicks off in late May, has a material impact on traffic levels in Nevada. This will be the first WSOP where online satellites are readily available to live events, and arguably the first where online poker is fully up and running in the state.
