The New Jersey Division of Gaming Enforcement has approved the GeoComply application to be licensed as an ancillary casino service industry enterprise, which means the Las Vegas-based company is allowed to offer its geo-location services to the state’s Internet gaming market.
As of Thursday, GeoComply had entered into agreements to provide its geo-location technology to several Atlantic City casinos and Internet gaming platforms. The company did not identify its partners in New Jersey, or disclose details of the agreements.
GeoComply services for geolocation include centralized monitoring and tools that offer control for customized border configurations, advanced reporting tools, fraud detection, user tracking, device fingerprinting and configurable location settings.
GeoComply says that they provide fraud prevention and cybersecurity solutions that detect location fraud and verify a customer’s true digital identity. Most existing fraud solutions verify a user’s location by their IP address, yet nearly one-third of all internet users utilize virtual private networks and proxies to spoof this information for fraudulent purposes.
This article originally appeared on the Las Vegas Review-Journal.
