iGaming Business – UK-based interactive gaming company NetPlayTV has announced that its SuperCasino.com brand will again serve as the headline sponsor of UK reality television programmes Big Brother and Celebrity Big Brother for a second consecutive year.
Big Brother 2014 will begin in June while Celebrity Big Brother 2014 is scheduled for broadcast later this year. Both programmes will air on UK commercial broadcaster Channel Five.
The advertising deal, which will begin in June and run for approximately 14 weeks, will see SuperCasino.com branded bumpers appear from 9pm onwards on all Big Brother and Celebrity Big Brother television, online and video-on-demand coverage.
A full social media campaign will also complement the sponsorship throughout the period.
Charles Butler, chief executive officer of NetPlayTV, said: “Following the positive returns it has previously provided the Company, we are delighted to be the headline sponsor for both Big Brother and Celebrity Big Brother once again this summer.
“These high profile sponsorships are an effective tool to increase brand awareness and customer acquisition.”
Meanwhile, NetPlayTV has also issued a trading update in which it reported that the company has made a strong start to the second quarter of 2014.
