iGaming Business – Interactive gaming company Netplay TV has confirmed its SuperCasino.com brand as the headline sponsor of UK reality television show Celebrity Big Brother 2013.
Under the deal, SuperCasino.com branded bumpers will be shown from 9pm on all shows – including the main programme, support programming, online and video-on-demand content provided by commercial broadcaster Channel Five.
SuperCasino.com also served as the headline sponsor for the Big Brother 2013 series, which aired earlier in the summer.
Charles Butler, Netplay TV chief executive officer, said: “The sponsorship deal with Big Brother is already showing positive results, and illustrates the fact that TV airtime, a key element of our marketing strategy of targeting new customers, remains highly effective.
“We are confident that the sponsorship of Celebrity Big Brother will continue to accelerate our customer reach and brand awareness.”
