iGaming Business – Online scratchcard and instant-win games developer NeoGames has agreed a seven-year deal, from 2013-14 to 2019-20, with MSL Ukraine to provide the Ukrainian state lottery operator with a customised portfolio of instant win games for desktop and mobile devices.
NeoGames said it has been working with MSL Ukraine to identify local market preferences in order to supply a tailored portfolio best suited to the sector.
In addition to providing the customised games portfolio, NeoGames will also cooperate with the lottery’s marketing department to create various growth programmes for interactive instants and other categories.
“We were pleased to find another partner that shares our view that interactive lotteries can and should generate significant revenues for lotteries, as we do with all our other lottery customers,” NeoGames chief executive officer Ilan Rosen said.
“The Ukraine has an advanced technology infrastructure, and we see our comprehensive mobile offering as playing a key role into the future of our relationship.”
Evgeniy Vlasenko, chief executive officer of MSL Ukraine, added: “Our fastest growing product segment is our scratch cards and therefore it was natural for us to seek the best partner in the market that can assist us in becoming successful in interactive games in that category.
