The NBA Stars Group bond is continuing to grow, as the Toronto based Stars Group has unveiled a deepening of its agreement with the NBA.

Inking its previous deal under its BetStars brand, the new agreement comes concerning its majority owned Australian BetEasy entity, which has secured the honor of becoming the first official wagering partner of the NBA in the nation.

Under the terms of the deal, BetEasy is to have the right use NBA assets across its marketing materials, in addition to having its products promoted directly to NBA fans in the country.

Furthermore, the online gambling company is to also become the presenting partner of ‘NBA Pick‘Em: Weekly 6’, a free-to-play game where fans can win prizes for predicting NBA games, which is penciled in to launch in Australia later this year.

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