Mobile Marketing Watch – As our sister site mGamingWatch is reporting, there has been an undeniable growth surge in the online and mobile gambling market, which includes poker, casino games, and sports betting.
According to consulting firm H2 Gambling Capital, online gambling generated 25 billion euro or more than 33 billion U.S. dollars in 2012. This was a 7.2% jump from 2011. Online casinos accounted for 17% of the margin, while online poker continued its downward trend to 13%.
Online gambling represented 8% of the entire gambling market, Poker777 subsequently confirmed.
With a penetration rate of over 12%, the European segment is the main growth factor in online gambling, while North America lags behind with a rate of 4.4%.
As U.S. states continue to adopt legislation in support of online gambling, growth should more closely resemble Europe’s.
Further H2 Gambling Capital reports show that the U.S. represents nearly 10% of online gambling worldwide. Americans spent $2.6 billion on websites overseas.
Currently though, the European segment remains an essential component of online gambling as it represented 46% of the total world growth in 2012 compared to 28% for Asia and 17% for North America.
