Macau casinos should appeal to mass market

Zemanta Related Posts ThumbnailFrom Macau Daily Times – Despite the Macao Monetary Authority’s earlier revelation that the VIP segment is losing its share to the mass market, the Chief Executive Officer of SJM (Sociedade de Jogos de Macau) pointed out that the transition to the mass gaming market is a trend.
Speaking on the sidelines of a graduation ceremony, veteran casino operator and SJM CEO Dr. Ambrose So said that local economic growth could not be judged based on the figures of the past few months alone. Instead, he is optimistic about development prospects in the long run.
The Monetary Authority stated in a July research report that the VIP sector’s share in gaming revenue dropped to 68 percent in the first quarter of this year, from a peak of 74 percent in the second quarter of 2011.

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