A recent survey by Seton Hall University suggests that legal sports betting may increase game viewership, with a majority of those surveyed saying they are more likely to tune in if they have money on a game.
The findings were revealed in the latest edition of the Seton Hall Sports Poll and suggest that 70% of consumers are more likely to watch a sporting event on television or via a stream if they place a bet on it. This increases to 88% when focusing on the 18-29 age bracket.
The poll also revealed an appetite for mobile betting, with 40% of respondents saying they would like to bet on their phone rather than at a casino. Respondents were also mainly of the opinion that states should be left to regulate sports betting, with 65% favoring the status quo as opposed to a federal framework.
However, the poll also revealed a degree of uncertainty towards legal sports betting among respondents, as 61% were worried legal betting across the country could result in higher levels of match-fixing in major US sports leagues.
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