iGaming Business – Sportsbook technology provider Offside Gaming has signed an agreement with online bingo and casino software provider Parlay Games to provide a new bingo network in the Latin American market.
Under the deal, a standalone bingo network will be created and customised for players in Latin America.
The product will be fully localised and feature both Spanish and Portuguese-speaking chat moderators and customer services.
The deal also includes a dedicated bingo team being built around the new product, which will also feature various promotions and events to help attract players.
The firms have estimated that the new bingo software will launch with its first partner in January 2014.
“For several years, Parlay has been helping customers push into the various Latin American markets and we regard it as one of the more strategic markets for bingo,” Parlay’s chief executive officer, Scott White, said. “We expect Offside to do extremely well in this market.”
