iGaming Business – UK bookmaker Ladbrokes has signed a multi-year agreement to add the entire portfolio of online slots games from the Williams Interactive subsidiary of Scientific Games.
Through integration with the Williams Interactive Remote Game Server, customers of the official Ladbrokes website will have access to a library of Vegas-style slot games such as ‘Spartacus Gladiators of Rome’ and ‘Zeus III’.
A number of the online slot titles are already available to customers in the bookmaker’s betting shops, courtesy of an existing arrangement with Scientific Games’ SG Gaming UK division.
“The expanded access to themes already popular in our betting shops, including the fan-favourite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices,” Ladbrokes Digital’s head of product, Richard Poole, said.
“In addition, their wide array of one-of-a-kind game engines like Colossal Reels and Double Money Burst are already exciting online players across Europe, and will provide new and engaging casino options for our player community.”
Jordan Levin, managing director for Williams Interactive, added: “Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the UK’s leading betting and gaming enterprises is another exciting step for Williams Interactive.
“We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the omni-channel access this relationship provides them to our library of player-favourite slots at retail shops, from home, and on the go.”
