From Las Vegas Review Journal – For casinos to successfully reach their customers with players’ club rewards or special offers, it is more important these days to target them through mobile marketing instead of direct mail.
Joingo LLC, a San Jose, Calif.-based technology company with offices in Las Vegas and Incline Village, has developed a mobile application menu allowing casinos to customize smartphone apps, as well as target and interact with loyalty club members.
“We have a one-stop shop solution for a fragmented eco-system of apps,” said Alex Kanwetz, Joingo’s co-founder and vice president of business development. “It’s also not about just having an app anymore; it’s about how you use it.”
The company’s Mobile Loyalty System ties into a casino’s customer database, enabling the property to create a more personalized marketing campaign using customer history, personalized preferences and geographic location.
Joingo’s clients are using the app-creation program as a mobile marketing tool to deliver time-sensitive promotions.
Apps also are seen as a convenience service for customers who can track their loyalty points anytime from anywhere and collect rewards. Apps also can be integrated with social media sites such as Facebook and Twitter.
“The value to the player is that they receive something that is personalized,” Kanwetz said.
Founded in 2008, Joingo employs 25 people, with plans to expand to 60 by the end of the year. For now, the technology company is focused on growing its client base of 12 gaming companies.
“We are focused on gaming because it is such a large space,” Kanwetz said.
Joingo’s program can be used by operations of any size, from small tribal casinos to major resorts in Macau. The company can get a mobile loyalty or marketing app up and running in 30 days, Kanwetz said.
