iGaming Business – Intralot Italia, the Italian subsidiary of Greek-owned gaming and lottery operator Intralot, has expanded its interactive gaming portfolio with the launch of its new mobile and tablet betting proposition SportsMobile.
The operator said that the new product would allow players to access pre-match and live sports betting via their mobile device.
SportsMobile utilises HTML5 technological innovations by Intralot Interactive and is fully integrated with the firm’s interactive gaming platform, thus ensuring cross-channel compatibility accord to the group’s ‘Universal Gaming Experience’ framework.
“SportsMobile, one of our group’s series of innovative mobile-first products capitalises on our extensive sports betting global footprint and combines the latest of technological trends based on HTML5 framework,” Intralot’s group chief product and services officer, George Zenzefilis, said.
“The SportsMobile roadmap for the next few months includes further attractive patent pending propositions that we believe will redefine the mobile punters’ experience and we are confident for its success in not only Italy but also our global operations.”
Emilio Iaia, chief executive officer of Intralot Italia, added: “This solution represents a key pillar of growth in our interactive strategy, which is evolving by continuously developing new products and services to respond to the market needs and player’s new preferences.
“We are confident of the success of our product in Italy, based on the attractiveness and continuous enhancement of our product to the benefit of our players.”
