iGaming Business – Income Access, the technology and marketing company that specialises in online affiliate recruitment, has linked up with the Borgata Hotel Casino & Spa resort in Atlantic City, US, to launch BorgataPartners.com.
The website will serve as an affiliate recruitment programme targeting New Jersey’s newly-legislated online gaming market.
Borgata successfully launched BorgataPoker.com and BorgataCasino.com in November, The poker offering including tournaments and cash games, while the casino site includes slots, blackjack, roulette and video poker.
“Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market,” Income Access founder and chief executive officer Nicky Senyard said. “We look forward to being a part of their success story by providing an affiliate software solution that supports their digital acquisition goals.”
Borgata said that it is placing an emphasis on ensuring they have all the necessary marketing tools to be successful in the regulated market.
“We are very excited to lead the way in partnership marketing in the New Jersey regulated online gambling space,” Borgata Online Gaming acquisition manager Dione Scott-Rogers said.
“We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders.”
