Passion and Enthusiasm for sports have improved in the country thanks to the thrill that betting brings. For some people betting have a become a business venture, for others it have become a source of generating finance while the remainder have embark on it for the purpose of the fun of it. Nairabet and Bet9ja platforms have indirectly proven to be another big supplier of labor as the litter almost in every nook and cranny of the country just like Bet365 bonus code is everywhere in UK.

The two betting platforms however were not the first to hit the Nigerian market but through innovation have been alive till date. Nigeria before then were synonyms with football pools lottery a system whereby a bookie was charged to predict a certain number of draws to get a jackpot sum. The pools system as of then provided a bad image as people from the learned class were found missing in-otherwise it was more or less perceived as an opportunity presented to the non-educated. The system continued for a while until innovations began with sport betting platforms in the year 2000. Most platforms could only started the business as their inability to sustain the business over a long period of time always led to the collapse of the business. In 2009 Nairabet owned by Akin Alabi tapped into the economic potentials of sports betting in the country by becoming the first regulated and legalized operator of the Lagos state lotteries board. The platform did not stop at that as it also went on to develop its own website where people can actually deposit money with ease. Its closest rival at that time was the Nairastake, a small platform that used the dollar system for its betting. Nairabet was able to enjoy good return for business due to its minimum staking input and maximum winning output which was the biggest at the time. The offline betting innovation of the 1960bet platform was another big move as bookies who does not have browser enabled phones could have a shot at betting. The arrival of Bet9ja platform in 2013 brought about the greatest revolution of sports betting in not only Nigeria as a country but also in Africa as a continent. The platform owned by Kunle Soname became the first betting platforms to be operated by series of shareholders of multiple nationalities. It also invested in the National league with sponsorship deals with Remo stars football club as well as the Nigeria football league. While other betting platforms have struggled to keep up with the challenges of betting, Nairabet and Bet9ja platforms have proven to be reliable sports bookmarkers in not just the country but in the continent.

Nairabet and Bet9ja have brought a lot of innovation through their different policies and trademarks. While Nairabet continues to develop its online network as well as incentives such as 10% bonus on any deposit amount, Colossus bet and goalless draw option, The Bet9ja platform have continued to develop its offline network by empowering a lot of citizens into taking up the business. Bet9ja have completely replaced 1960bet in the area of offline presence no wonder the introduction of virtual events such as football, dog race and others worked wonders. Bet9ja also offers chances to bookies to bet on events that are not related to goals in a game an option that was not initially available.

Nairabeta and Bet9ja platform might not be in the level of worldwide names such as Ladbrokes, Bet365 and William hills but have shown glimpse of hope based on their achievements as the have turned out to be among the top bookmarkers in the continent.