iGaming Business – Online gaming provider Greentube is to launch its private-label social casino marketing platform in the US as part of a move to strengthen its presence in the region.
Greentube Pro, a business-to-business marketing platform, will allow land-based casinos in the US to stay connected to players and for players to stay connected with the casino brand through online social casino gaming.
The company described the new platform as a ‘powerful player retention and acquisition tool’ that protects the casino’s player database.
Greentube said that what sets its platform apart from others is its ‘altruistic’ approach to player interaction, with online players fully immersed in the casino’s brand, unlike other solutions that use a cookie cutter approach.
Casinos that opt for Greentube Pro will have access to Novomatic’s library of games and features, such as direct-to-player marketing.
Greetube Pro has also been built with next-generation BlueBox technology developed by BlueBat Games.
Gabriel Cianchetto, Greentube’s president of market development, North America, said: “The future of gaming is all about engaging players where they live.
“The success of today’s casino is dependent upon providing social casino gaming on the platforms where players already go to have fun – whether they’ve just left the casino or they’re playing at home, at work or anywhere in between.”
